What is GEO, and how to get recommended by AI assistants
5 min read · Updated 20 September 2026
More people now ask an AI assistant instead of typing into a search box. Generative Engine Optimization (GEO) is the practice of making your product easy for those assistants to understand and recommend.
GEO, AEO and SEO: the short version
SEO helps you rank in a list of links. AEO (Answer Engine Optimization) helps you become the direct answer. GEO helps AI assistants understand you well enough to mention you when a relevant question comes up. They overlap heavily, and the same fundamentals serve all three.
What assistants look for
No one can promise a specific result, but these signals consistently help systems understand a product:
- A clear one-sentence definition of what you do and who it is for
- Direct answers to real buyer questions, in plain language
- Structured data that labels your organisation, product and FAQs
- Consistent descriptions of your product across the web
- Fresh, dated, clearly authored content
A simple starting checklist
Put a plain-English definition of your product near the top of your homepage. Add an FAQ that answers the top ten questions buyers ask. Add structured data. Publish comparison and alternatives pages honestly.
Keep expectations honest
AI systems change constantly and no tool can guarantee a mention. Treat GEO as clear communication, done well and kept up to date, not as a trick.
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